La Poste announced on Thursday 21 July the overhaul of its franking offer at 1er January 2023, with in particular the disappearance of the red stamp which promised delivery in one day, while mail volumes have been collapsing for years. In concrete terms, the emblematic red stamp of the ” priority letter “which makes it possible to postage a letter for delivery theoretically the next day (on D + 1), will give way to a new hybrid formula, called “red e-letter”.
It will be necessary to send a document, up to three sheets, before 8 p.m. on the Laposte.fr site or from a post office, on an automaton or with the help of an adviser. The document will be printed near the addressee, put in an envelope and distributed the next day. “In complete confidentiality”assured the boss of the Service-mail-parcel branch of La Poste, Philippe Dorge.
This e-letter service will cost 1.49 euros, compared to 1.43 euros for the current red stamp. This would be a world first, according to La Poste, which has seen traditional mail volumes collapse for several years. “D+1 volumes have been divided by 14 since 2008”, with currently 300 million items out of the 7 billion letters sent by La Poste each year, explains Mr. Dorge. This is starting to be expensive and to weigh on the environment since the group uses less and less full planes, trucks and vans.
Letters with a green stamp will be delivered in three days
Letters sent with a green stamp, the most used for daily mailings, will be distributed in three days instead of two today. Their price will remain unchanged, at 1.16 euros for shipments up to 20 grams. This stamp will also be offered next year in digital form, with an eight-character alphanumeric code, sold online at the same price, which you just need to copy onto the envelope. “Customers have different expectations today”explains Philippe Dorge, whose services interviewed 22,000 customers. “There is less need for speed. »
For the most important shipments requiring traceability, La Poste will offer a “Turquoise letter services plus” distributed at D + 2, with follow-up notifications and fixed compensation in the event of significant delay. It will be offered from 2.95 euros, depending on the weight.
As for shipments abroad, an international letter up to 20 grams will cost 1.80 euro (+ 9%). The prices of conventional postal parcels sent to France (Colissimo) will increase in parallel by 2.4% on 1er January, but the package of less than 250 grams will remain at the same price of 4.95 euros. “The impact of the new letter pricing on household budgets will be low, if not zero, given the drop in mail consumption”says the public group.
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