With rising fuel prices, Laurent’s water engine is a hit


With rising fuel prices, Laurent’s water engine is a hit
Written by madishthestylebar

Laurent Baltazar began marketing his water hybridization kit, called Éco l’eau, ten years ago. ©Brest side

Laurent Baltazar keeps a cool head despite the ambient frenzy. The business manager, based in Sainte-Sève, near Morlaix (Finistere)overwhelmed with requests.

With the rise in fuel prices, Éco l’eau, its water hybridization kit which is installed on vehicle engines, is a hit.

20% less fuel

And for good reason, the entrepreneur boasts of a 20% fuel saving, on average. “There are also gains in terms of engine durability. It clogs less, so it lasts longer. We win in everything because there is also a drop in pollution. Fine particle and CO2 emissions can be reduced by up to 30%. »

Le Morlaisien’s sales pitch is not based on studies, but on customer feedback: “Those from the field! It’s better than test strips. We are pragmatic! »

Water doping

In a few words, the entrepreneur sums up how his product works:

It’s water doping. Engine performance is boosted by a natural process: water that turns into mist and feeds the engine through the air intake.

Computer scientist and accountant, Laurent Baltazar developed his kit in self-taught“after reading an article by Science and life». For two years, he researched and tested his process, until he was satisfied. “I did not invent the principle, but I made my product. I’m not the only one, there is competition. »

One year of turnover in one month

His kit was successfully marketed in 2012. The man has notably experienced peaks of activity, in connection with the rise in fuel prices, as in 2018 and the crisis of yellow vests.

Videos: currently on Actu

Since March 2022 and the surge in prices at the pump, its product has been snapped up. “In March, in one month, we achieved one year of turnover, says Laurent Baltazar. And since, every monthwe record 50% growth. »

On average, the company achieves 150,000 euros in turnover per year, excluding the health crisis. “The Covid had a good impact on us, but we took advantage of it to stock up and develop the network and processes. »

Illustration of an installed kit.
The kit can be installed on any type of thermal engine, that of a car but also of a truck or an agricultural machine. ©Eco water

Installation alone or at a garage

“The kit adapts to all heat engines», says Laurent Baltazar, who sells a hundred a week. Those of cars but also those of trucks, agricultural machinery, generators… He is currently thinking about adapting it to trawlers.

The kit is marketed on the internet at 599 euros (delivery possible) without installation. “It is easy to install, provided you have notions of mechanics and time,” says the contractor. And to clarify from the outset:

If it is installed incorrectly, there is no impact on the engine, but the savings will not be there.

The kit goes to 1090 euros with installation by a professional for a light vehicle, 1290 euros for a utility.

For a decade, the company provided the interventions alone. To meet demand, it has relied since the beginning of the year on a network of franchised garages, mainly settled in the Great West. They are currently 22, the objective being to reach fifty by the end of the year.

A “timeless” product

Laurent Baltazar highlights a “timeless and maintenance-free” product. Some customers use it for 10 years. The kit can also be uninstalled to be put back on another vehicle.

On average, it takes 20,000 km to amortize it. Some do it in three months, others in two years.

The company realizes 80% of its sales in France. Until now, 80% of them came from individuals. “By the end of the year, the trend should be reversed. More and more professionals are approaching Éco l’eau. Laurent Baltazar has won contracts with major groups such as Eiffage, Dior or Centragri.

The entrepreneur currently employs 12 people. The workforce will grow to around 20 by the end of the year, and in September it will open a show room 90m2, along the expressway. “You have to grow step by step, supports the Finistère. Nothing is ever acquired, you have to remain in control of the situation. »

The requested state

Since the start, Laurent Baltazar has struggled to improve his process, to adapt to the evolution of engines. ” I see the ecological aspect before savings,” he argues.

With the ambition to see its process “ecologically validated” by the State. “The more we have an economic weight, the more we will be listened to. There’s still work to do, but we’re starting to talk about ourselves. »

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